Marketing Outlook Summit

This year's Marketing Outlook Summit featured sessions that aim to empower attendees with practical solutions and innovative approaches that can be integrated into their day-to-day marketing plans. Our dynamic sessions covered cutting-edge topics such as AI integration, the latest in SEO & GA 4 analytics, harnessing the power of ADARA, leveraging Trip Advisor for business growth, and engaging in enlightening discussions at our communications media round table.

Speaker Bios

Justin Gibbs

Justin Gibbs - Director of Strategy & Insights, Miles Partnership

Justin directs the Analytics & SEO teams at Miles, ensuring that website activity is being properly measured, while also working to improve their presence in search engines. When he's not working, he can usually be found working on home improvement projects, snowmobiling, gardening, beekeeping, playing with his dog Miles, playing hockey, and terrorizing the neighbors on his 49cc scooter - usually not all at once.

Embark on a captivating journey through the world of Artificial Intelligence (AI) with Justin Gibbs of Miles Partnership. From its foundational concepts to real-world applications, we'll uncover the mysteries behind AI and explore its transformative potential. Join us for an eye-opening session that will leave you with a deeper understanding of AI's impact on society, businesses, and everyday life. Whether you're new to AI or seeking to expand your knowledge, this presentation promises to demystify AI and inspire you with its possibilities.

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Pictured is Sarah Palmer, SEO Analyst at Simpleview

Sarah Palmer, Simpleview

Sarah is an SEO Analyst at Simpleview, working with clients across the country to optimize their websites for improved search engine performance. Prior to joining Simpleview, she spent five years at her local DMO in marketing and membership positions. Based in Pennsylvania, Sarah spends her off-time reading, writing, crafting, and going on road trips with her wife to visit friends, family, and wacky roadside attractions.

Learn the basics of SEO with Sarah Palmer of Simpleview, from taking control of your online presence to making sure your content is relevant and recognized by the top search engines. Even if you only have 15 minutes a week to spend on SEO, these beginner-friendly tips will help you make the most of your website.

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Stacked NMB Logo

Destination NMB Marketing Update

Join Krystal Woodard of Miles Partnership and Erin Graham of Destination North Myrtle Beach for a review of where we've been, where we are going, and all the details in between.

Get a behind the scene view of creative ads, media placements, current projects, and future plans!

Krystal Woodard of Miles Partnership and Erin Graham of Destination North Myrtle Beach provided a review of the marketing program, where we are going, and all the details in between. See a behind the scenes look at creative ads, media placements, current projects, and future plans.

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Jeremy Harvey

Jeremy Harvey - Adara

Jeremy Harvey is the senior sales director for Adara: A RateGain Company. He provides solutions to destinations and tourism businesses for digital advertising, data activation and reporting and measurement, and assists DMOs with digital strategy. Previously, he was VP of marketing for Visit Savannah where he oversaw their marketing initiatives including advertising, digital marketing and public relations. Prior to that, he oversaw marketing for two Virginia destinations: Visit Loudoun (under the great Cheryl Kilday) and Visit Alexandria.

For the first time, spending by travelers who visited North Myrtle Beach as a result of the advertising by Destination North Myrtle Beach has been captured and measured. Credit Card spending tied with traveler data shows that visitor spending impacts many businesses across the destination, not just hotels and vacation rentals. Jeremy Harvey of Adara has provided visibility into the entire visitor economy, show the number of travelers who arrived in destination, calculate how much spending impacted the top individual businesses, and break down the data by origin market, age and income.

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Scott Caufield

Scott Caufield - Tripadvisor

Scott Caufield is a Senior Principal Client Partner at Tripadvisor, where he helps destinations in a 10-state region gain exposure to the site’s 400 million+ monthly travelers. In 10 years at Tripadvisor, Scott has spoken to thousands of destination and hospitality sector executives across the US to help them navigate the ever-evolving world of travel. Scott is based in the Dallas-Fort Worth metroplex in the town of Celina where he lives with his wife, Laura, and their two children.

Review an illuminating session featuring Scott Caufield, a seasoned professional with 10 years of experience at Tripadvisor, the world's largest travel review site. In this engaging presentation, Scott will take you on a journey through North Myrtle Beach, unraveling the insights gathered from over 1 billion reviews on TripAdvisor.

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Local Media Panel Discussion

Join us for a media panel discussion with local journalists in various mediums ranging from print to broadcast to learn valuable how-to's, tips and trends in securing media attention for your business. Learn how to best communicate with the media firsthand in this 30-minute panel discussion followed by a 15-minute Q&A session for the opportunity to ask questions.